In the early 2000s, Google Maps was not widely used in Indonesia, and one of the most effective marketing methods was door to door sales. The cold market—customers who were neither friends nor relatives—was considered the most valuable segment. Salespeople relied heavily on cold calling and visiting shops and factories in person. The warm market (people you know) was not seen as ideal, especially in the packaging industry, because it often annoyed them. At that time, the focus was on brand promotion, not brand engagement.
Fast forward to 2026: Digital Marketing has become the dominant form of marketing. However, relying entirely on digital channels has its pitfalls. Retail sales still matter. The most effective approach today is hybrid marketing—advertise through Google Ads, then follow up by meeting potential customers in your city to convert engagement into actual sales.
Another powerful factor is pricing strategy. Your product must be priced as competitively as possible. Consider BYD’s Atto 1, priced at 199 million IDR. Why didn’t BYD price it higher? Because a low price reduces the need for salespeople. The product sells itself through word of mouth—still the most effective form of marketing, as your customers become your “sales team.”
To succeed in Digital Marketing, you must combine client visits with the right pricing strategy, especially affordable pricing.
Problem solving is equally important. Customers generally want flexibility (low minimum order quantities) and low prices with reasonably good quality. How do you deliver that? I remember spending a lot of money traveling across Indonesia for door to door marketing. With Digital Marketing, my costs dropped to less than 20%. I also no longer needed an expensive storefront in a prime location. In other words, the problem was solved.
Business structure also plays a role. By adopting a profit sharing model instead of traditional trading—especially if you are a distributor—you avoid the cost of building a full team. These savings can then be passed on to customers. The key is simple: your business must solve your customers’ problems if you want to succeed.
At MJP, we strive to deliver the best design and highest quality packaging. Our PP Woven bags are carefully engineered and strong enough to withstand a fall of up to 2 metres. We invest significant time and resources to ensure the packaging design sells, the bags do not break, and the price remains affordable. Why? Because you matter. We grow as you grow.